Trail Culture is a Canadian mountain bike community born from nature and movement. For this project, I created a visual identity that explores an organic style with hand-drawn typography and natural details. 

The concept is inspired by the Canadian forests, their trees, textures, and shifting light. Like the trails that cross these landscapes, the identity feels irregular, alive, and full of rhythm. It reflects both the environment where mountain biking happens and the deep connection to nature and freedom that the community represents.