As a tennis lover, I wanted to create a small personal project for On’s tennis collection, aiming to capture the spirit of the sport and bring it to life through a simple yet energetic visual identity. 

My goal was to reflect the dynamism, precision, and elegance of tennis while staying true to On’s minimal and performance-driven design language. The project explores how motion, rhythm, and impact can be translated into visuals that feel fresh, modern, and connected to the culture of the game.