Albert Almato Smove

Smove

A comprehensive visual identity proposal for SMOVE, a real estate agency specializing in short- and long-term apartment rentals. The project features a fresh and modern brand identity designed to convey trust and dynamism, complemented by a functional and attractive web design aimed at enhancing user experience and simplifying the search and booking process.

ROLE

Visual Designer / Product Designer

PROBLEM

SMOVE, a real estate agency specializing in short- and long-term apartment rentals, lacked a cohesive visual identity and an effective digital presence. Their brand did not communicate the trust, dynamism, and clarity users expect when searching for a home, and the existing website made it difficult for potential clients to find and book apartments with ease.

Lack of visual hierarchy made key information hard to scan quickly.

Many visitors abandoned the website before completing an inquiry because property details were unclear.

Inconsistent visuals and branding led to lower trust in the agency.

The overall brand identity felt inconsistent, leading to confusion and lower recognition among users.