Honingtec
Honingtec is a company specialized in designing and manufacturing honing machines, tools, and abrasive materials for mechanical parts. For this project, I created a new logo and visual identity that reflects the precision and reliability at the core of the company.
The design seeks to balance technical expertise with a modern and approachable look, giving the brand a stronger and more memorable presence. Inspired by the idea of movement and refinement, the identity captures the essence of honing as a process of constant improvement and detail.
Brand Identity
Honingtec realized its brand was falling behind competitors, relying on an outdated identity created decades ago. With no usable assets for products or digital applications, the brand lacked consistency and no longer reflected the company’s precision and expertise, making a complete visual refresh necessary.
